I think M$ will be next for wanting to be "I was here, first." Nintendo and Sony will probably not be far apart from releasing the next console. Sony execs just need to shut up for a while instead of getting anything they plop out of their mouths backfire. You can't just lie to people and expect it to work after you've fooled them once or twice. PS4 will be around long before the PS3-for-10-years.