DRM's a red herring anyway. It's much more about controlling what you do with the product once you've bought the game than deterring pirates, with the ultimate aim of killing the second hand market off. Pirates never have to deal with the inconveniences many DRM schemes impose upon customers.
If publishers are going to put DRM on games, then they need to offer something extra to make up for it. Steam does that, with a host of useful features that compensate for losing the ability to resell your game. Ubisoft's always-on service (for example) doesn't offer me or anyone else anything at all in return, just potential hassle and annoyance.
Ultimately, the customer is king and generally doesn't give two shits about a business other than that they get a good product. The sooner Ubisoft- and EA who are starting to backslide into their stupid old ways- realise that the better for everyone; including themselves as they can stop wasting money and development time on useless copy protection schemes.
