Edgeoflife said:
fordy said:
Edgeoflife said:
fordy said:
Edgeoflife said:
fordy said:
I love the sense of ethos that this rep tries to convince the audience, with the outline, "We tried Kinect technology. Trust us, it's inferior", like any other companies that try it after them should have come to the same conclusion. When push comes to shove though, I'm sure Sony would LOVE to trade sales of Kinect over the Move.
This is where Sony failed to read the audience again. The userbase of these technologies are casuals, and casuals don't care what does 640x480 @ 60FPS etc. Look at the Wii, for example, the only console yet to go HD, but did that make sales drop or plummet?
This is where I think the Wii is getting it's first taste of competition in the same demographic. Casuals see Kinect as an evolution of the Wii, whereas they see Move as a copy of the Wii, even though it might not be. Casuals do not spend time looking at hardware specs.
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Do you really think that Kinect would of sold what it did if Sony released it? It would have sold about the same as the ps eye, it's not about the tech it's about the marketing
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Really? I 've seen more Move ads in my region than Wii ads, despite the longer release timeframe. Guess which one is still outselling the other.
There are more factors to this than advertising, so you cannot come to the conclusion that Move was defeated purely because of marketing money.
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Who said move was defeated, move isn't defeated and marketing IS more then advertisement, it's also about hype and building up anticipation (sometimes with false promises *cough* milo *cough*) I'm pretty sure lifetime sales of move will surpass that of kinect
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On a similar note, I guess we could say that pure marketing was what caused Sony to win the PS1 and PS2 gens, right? After all, their competitors did have the more "superior technology"...
Casuals arent moved by hype as hardcore is, either. Many of them will be an impulse buy, or a buy based on seeing it in action elsewhere.
Move did alright, but they sacrificed the casual audience in order to appeal more to the hardcore, when the hardcore would rather do LESS movement.
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Not sure about ps1 but ps2 it was a big part of it, the other part though was getting all the 3rd parties in exclusivity contracts, but if it wasn't for marketing and those deals dreamcast would of kicked its ass
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Marketing does not always imply success. Microsoft threw a ton of money towards the Xbox last gen, and it barely managed to scrape into second. There are always multipkle factors.
For instance, which one would you consider an average consumer to stop at with interest at a department store: a Move setup with The Fight, or a Kinect setup with Kinect Adventures?
One thing I would give Sony credit for, and that is trying to make motion more appealing to the hardcore, but I don't think it's going to work, as stated before, plus on top of it, there's a risk of alienating potential casual buyers, which is supposed to be the base for this kind of tech.
