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HappySqurriel said:

Being that the launch date is 1/1/2012 I suspect that this is just guestimate/placeholder data ...

While retailers may get the official price before customers, I'm not convinced that Sony would have settled on the final launch price (roughly) a year before the system releases. After all, they will probably make that determination when they have a much more final estimate on the manufacturing costs; and they see how the 3DS sells at its $250 price.

Given the fact that the first quad core chip with similar specs has only just been sampled to manufacturers the price may be right given the likelihood that the handheld won't be out until 2012. The time between sampling and products is often up to 24 months, so even if they got it out quickly 12 months would be pretty unprecedented in the industry.

Another thing you'd have to consider is Nintendo probably takes a large margin on the 3DS whereas Sony doesn't. If Nintendo released the NGP it'd almost certainly cost $399 because thats how they operate their business. Sony on the other hand is willing to break even or even lose money in the short terms in order to meet strategic goals.



Tease.