kowenicki said:
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What campaign are you referring to? The move ads? or just Kevin Butler in general? I think Sony got there monies worth on him considering the close to a year of good game ads and $299 pricing ads with him. For the end of 09 and first half of 2010 Sony's ads definately helped considering the difference in shipping LTD hardware at this point.
Just because the move wasn't as succesful as Kinect, doesn't mean it's ads were a flop, what did they ship, like 4.5m . The distasful ads that you speak off were mostly internet viral ads. The TV commercial campaign i thought was pretty well done. That's just my opinion though, i know you prefer MS's campaign but i don't see KB or move as a flop this past holiday. It wasn't a runaway like Kinect but they still sold well. Considering both consoles shipped the same amount this past quarter and KB was a part of Sony's marketing, he had to have had some influence on buyers other then Sony fanboys...









