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huaxiong90 said:
kowenicki said:

and he wont get another... flop of a campaign.

I really do think Sony need to revise their marketing strategy.

There have been some successful ones, like Heavy Rain, but they seem to struggle overall hitting mainstream appeal.

Why would the success or failure of a game be attributed to a marketing strategy?  It is possible Heavy Rain was unique enough, and caught enough of a buzz on the Internet, it did good sales.