Reasonable said:
I know, but what it means is that MS is often exposed to the risk of loss of exclusives, particularly now when globally, most popular titles sell roughly the same on each console. For most developers this means multi is the safest route to go. I don't mean MS has to own the studios outright, but it should engage in deals where it owns the IP fully and the developer is just developing it. That way they keep control.
The whole 'sorta exclusive' is just a weak position to be in IMHO.
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Its either the case with Gears or Epic just really loves MS.
The thing is MS thought that owning just Mass Effect was enough... Ninja Gaiden is the same.... hmm Mass Effect Sigma anyone? haha