jlauro on 07 January 2008
I don't think anyone claims the numbers here are perfect. Some say 10%, some may say off by as much as 30% for the more recent weeks. However, ioi always updates them when there is additional information available. Even if they are not perfect, they have been consistantly correct for fairly accurate trending as verified by quarterly statements.
I don't know if ioi could do this or not... but I wonder if it would help if ioi could track sell-through numbers to stores. If both sets were up side by side, maybe people outside this site wouldn't get so confused when manufacturer's numbers are released and they are higher than the numbers here.
