| Darth Tigris said: Just saw a good point on the neoGAF thread: How much of that $564 million in operating income can be attributed to just ONE game? GT5. Almost 5 million copies at around $60 a pop? That's almost $300 million in sales. MS gets the same during Halo quarters (which this was not for MS, btw). Say what you will, but GT5 saved the NPS from having a modest profit to a surprisingly good one. |
I seriously hope that you aren't equating $300 million in sales to $300 million in profits, are you? Sony does not profit $60 per game of GT5 sold. Even if they were selling the game to stores for as high as $50, which I really do doubt, not all of that money is pure profit. There are expenses involved including production costs, shipping costs, advertising costs. As for development costs, I'm not quite sure how a company has to realize expenses for an item that isn't yet released, but a majority of these costs were likely in a different quarter. You also have costs for maintaining the game, such as updates, and online servers must have at least some sort of cost associated with them.
Depending on how exactly the development costs have to be realized, lets just assume they are making $20 per copy of the game sold. That would be $100 million in operating income this quarter for that game. $464 million would have still looked very good for the gaming division for Sony.
Money can't buy happiness. Just video games, which make me happy.
