| superchunk said: They should continue to focus on decreasing the costs involved in producing the standard PS3 so they can offer it at a lower price with similar or better margins as appropriate. 2012 will see a $200 PS3. |
Agree. A faster BD drive would be smart and cheap, though, as even the cheapest ones currently produced are faster than the old units used by Sony. About when the cut down to $200 will happen, Sony could even do it next Autumn breaking even, without losing money on HW, but most probably it's not needed yet, upgrading the HDDs and BDD, cuttin just $50 and pricing $250 the entry level model and under $300 the cheapest Move bundle and hopefully offering new colours also outside Japan should be enough on the HW front next Xmas, a rich SW offer would do the rest.
A cut that puts the entry level within $200, IMVHO, deserves a redesign too to fully exploit its benefits on sales, and Autumn 2011 is too early for the "true Slim", not only because it's too close to the current design debut, but also to be able to get at a price low enough components with power consumption low enough to avoid any cooling problem in a smaller case: Autumn 2012 would be perfect, instead, so I guess you are making the right prediction.
