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Games are what attracts people to your system

the price helps in making that final decision. 

The one big hit can convince people to buy your system but is def not the main factor'

Word of mouth now a days sells games and systems far more than advertising, and in the ever growing online gaming world the system "all your friends play on" is a compelling factor as well. 

i wouldn't say any of the factors share equal parts in convincing others but one factor isn't significantly more prominent than the other.