How Sony can make a $200 PS3

[Baalzamon]

Aprisaiden said:

liu777 said:

Aprisaiden said:

All SONY needs to do is reduce the manufacturing costs so they can do a drop the price to $249 / $299-$349. That would would be plenty to this year and it would help maintain current sales / keep PS3 relatively flat YoY. 

The material engineers at sony have been going at that for years. I would expect that if it really were that clearcut and simple, there would be cheaper PS3's. Companies don't want to pay more for materials either after all.

Of course SONY has been reducing the manufacturing costs, but last time i checked SONY was still working on shrinking the CELL to 32nm, also i don't think the motherboard used in PS3's Slim's has changed since it launched. Either way SONY's last hardware revision was nearly 10 months ago, they have to have another one ready soon if they want to compete on price.

Last I heard, the PS3 has cost about the same, if not more than the Xbox 360 for the last 4 years, and it has had more sales for 2-3 of those years if I remember correctly.  Competing with price is not an issue for them at the moment.