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Zlejedi said:

Case is dirt cheap - only initial cost of molds could be high but even then with economy of scale of few dozens of milions it will be something like a buck or two (maybe even less)

The only things that can be expensive here is quad core arm and 4 gpus but those will be dropping in price very fast with 2011/2012 shift into 28nm production process. Also OLED screens can't be that expensive:

Samsung Wave costs 300 euro to buy in shop and comes with 3,3" 480x800 oled screen 1Ghz arm cpu and powerfull gpu.

Samsung fabs their own chips, Oled screens get much more costly as they get bigger and I believe they use a cheaper pentile configuration whilst Sony does not and that 1Ghz arm CPU/GPU will be significantly cheaper than the NGP one. Finally Sony may have opted for Li - Po batteries rather than more conventional Lithium cells and process shrinks aren't always cheaper on a per transistor basis, keep that in mind. AMD gave up on 32nm for their GPUs for precisely that reason.



Tease.