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Joelcool7 said:

I think Sony will announce a 350$ and a 400$ model. I bet the manufacturing cost of one of these puppies is about 500USD. If they sell for less then they will really be taking a loss, but we know Sony loves to launch at a loss.

500USD manufacturing cost?  

 

Now I would like to read the reasons why you think it's so high. lol

 

 

Now as far as the OP is concerned, Sony said they wanted to sell it at a profit, yet make it affordable.  Now, what we need to know is their definition of "affordable".