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ElGranCabeza said:


The BOM is probably close to U$400-450. Add in box, manual, packaging etc and you have a U$500 machine with Sony making a small loss per console.

For reference, the iSuppli BOM estimate on a 16GB Non 3G iPad is $250 with a manufacturing cost of $9. These estimates were for mid 2010.

The display module is the most expensive component at an estimated $65.

The touchscreen assembly is an estimated $30.

The 16GB of NAND flash is an estimated $29.50.

The 6600 mAh battery is an estimated $21.00.

The A4 microprocessor is an estimated $19.50.

Those are the most expensive components in order.

OLED displays are available on commercial media players priced under $200 currently (Cowon J3).

Sony manufactures and designs OLED displays, making them the most probable supplier for their own OEM displays.

So unless you think the OLED display and CPU/GPU will add $150 to the BOM over an iPad, I'd say your estimate is so far off, it can't be taken seriously by any reasonable means.