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BHR-3 said:

no its going to be high id say $399 so it wont shock me it its high or higher than $399 id be shocked its less than $349 products that come out now are usually quite expensive the 1st few yrs of release especial electronics

im more concerned bout the oled screen theres a reason why we havent seen oled tvs

and the hacking you know hackers are gunning for sony now after all these law suits ect.

That was my first thought when SCE announced 5" display.

There are video players currently on the market under $200 with OLED displays (albeit not 5"), so OEM suppliers can already produce them at mass consumer friendly prices.

But SCE has their high yield OEM source for OLED displays. I think they manufacture their own since they produced the first commercial OLED TV, the XEL-1 and continue to make press releases on in-company developments of the technology. As pioneers of the tech, it's practically a shoe-in that Sony will be its own OEM supplier for the OLED displays.

The GameStop $299 pre-order has me thinking that my original estimate of $299 for the base model is now the most likely MSRP.