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It will selll at the launch price of the PSP, it also launched at 249$/euros.

But its Nintendo, so I expect 3DS lifetime sales to be at 100-110 million. It will not have the same impact as the DS because:

 

1. 100$/euros more expensive

 

2. Nintendo said they won't make a 3DS Lite, so not many variations and models and different colors already available at launch

 

3. Its basically the same as DS, the ad campaigns will not make the casuals go wow, the DS/Wii had that factor because it was different than traditional gaming.