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makingmusic476 said:
ElGranCabeza said:

Copyright

©2009 Epic Games, Inc., except underlying technology ©2009 Microsoft Corporation. All rights reserved You probably missed this. And answer, where does www.gearsofwar.com takes you to?

The official website as hosted by the publisher?  Or did you expect the official page for a game published by Microsoft to go somewhere else?

And do you not know the difference between a copyright and a trademark?  Referring to Wikipedia, as they can summarize this far more succinctly than I can, a copyright is "a set of exclusive rights granted by the law of a jurisdiction to the author or creator of an original work, including the right to copy, distribute and adapt the work." 

This refers specifically to who has the right to distribute the first Gears of War as it exists on 360.  And if you notice, Microsoft only holds this right for the game's underlying technology, while Epic owns the rights to everything else.  Microsoft's copyright has no bearing on sequels or spin-offs or anything other than the underlying technology of the game as it exists on 360 and PC.

A trademark, on the other hand, is "a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities."

In other words, Epic owns the Gears of War IP, and as such they can do whatever they want with it.

I never claimed Epic didn't own parts of the IP, I just claimed that MS did, and as such, they can control where the franchise can and cannot go. I believe I have proved my point.