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twesterm said:

One simple answer: be affordable.

More than $250 is not affordable for a handheld and even even $250 isn't reasonable.  It's a great little machine and I'm actually excited about it, it's just a hand held shouldn't quite cost that much.  If Sony can make the price good, then it will be a smash.



Basically this.  Everything I've said was taking into account there will be a model for $299 or less.  If the cheapest entry point for the handled is over $300 it will be completly dominated by the 3DS.  I'm just counting on Sony learning their lesson from this gen and launching a cheaper model.