Nintendos goal is to be the casual gamer's handheld of choice.
Of course their userbase can and will include hardcore gamers, but if it's only attracting hardcore gamers then they're doing something wrong.
Although, if Nintendo was able to make the consumer think that the handheld reflected the consumers desires, i.e. a hardcore gamer thinks its hardcore, and a casual think its casual, then that is when Nintendo truly wins.







