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Clearly Nintendo are trying to attract both the casual and hardcore gamer with the 3DS. The main selling point behind the hardware, the 3D display, isn't targeted at one or the other and the games aren't either. You have Nintendogs with Street Fighter, Mario Kart with Metal Gear, Pilotwings with Zelda etc etc..

However you could always compare it to other device, in which case:

--HARDCORE METER--

          Sony NGP

      Nintendo 3DS

        iOS Devices

It's a nice middle ground I'd say in terms of its competitors.