In response to the question you posed,I would say don't jump the gun on a brand change. Simply to create a massive amount of internet buzz you need ideally a suitable keyword that sets you apart. "PSP2" has been thrown around for a while. Theres been lots of pages on lots of websites all of which have little to no info and have been around for many months. Using the new name, even if its just as a pre release codename, means everything with that name will have come after todays conference, thus will likely have facts not speculation. Its simply marketing at the end of the day, creating a big impact with something "new" even though everyone has been expecting it for some time.
e: feck me I used "for a while" like some jibbering moron. edited to not look like a complete tool.
