Don't see what's so hard to understand unless people are simply anti-Sony fanboys. All the article is saying is that they're going to "shoot for" profitability over the next year. The encouraging factors are the win of BD as that MAY drive BD component costs down to a level to help make the PS3 at least closer to profitability as well as the hope that sales will continue to build momentum. Both factors would help. The article makes it clear that this is not a commitment. Sony knows for example, that they may have to reduce price again in response to MS or other market pressures, all of which would obviously effect that march towards profitability.
If you're at all open minded, I would suggest that this article DOES tell us that Sony is much closer to being profitable with the PS3 than they have been in the past. As far as I'm aware, no one knows right now just how much they're losing per console on the new 80GB units, nor the new 40's. All we know for certain was how much they were losing on the initial round of consoles last year, the 20 and 60GB units. And that was before millions in sales and the reductions in component costs as Blu-ray started moving past HD-DVD as the media of choice for high def. While there's no question Sony is still losing money on each PS3 sold, the actual amount is unknown, so who's to say they CAN'T be profitable over the next year? Anyone in a position to know (e.g. you work for Sony in the Finance dept?) :)
