I LOVE GIGGS said:
The numbers are in, this time it’s Android’s mobile ad rankings that are making the news. According to Millennial Media, a mobile advertising platform, Android has surpassed Apple
This clearly marks Android’s further push to market domination as not only is it the top in revenue for Q4 2010, but it takes the lead in share of all impressions with 46-percent. Android is in the middle of its growth phase, while Apple is clearly in the mature cycle of its operating system’s life. Seeing a 3,130-percent platform ad request growth in 2010 alone, Android has grown significantly over the last year. Hopefully, this growth will continue into 2011 with the wide array of Superphones showcased at CES, but as we do not know how much as there is now steep compitition as the iPhone moves away from its AT&T http://moconews.net/article/419-tipping-point-android-jumps-ahead-of-apple-ios-in-mobile-ad-rankings/
And I heared that ROVIO is getting one million dollar every month from Angry Birds ads.
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Dude, that's just ad requests on a single independent ad network. It's a given that it's not representative of mobile advertising revenues, and I haven't even seen data on how much mobile ad marketshare Millennial represents.
The disparity I'm talking about is evident in this Gartner report:
http://techcrunch.com/2011/01/26/mobile-app-store-15-billion-2011/
90% of app downloads (paid, free, or ad-supported) are iOS. The remaining 10% is split between Android Market, Ovi Store, Blackberry App World, and various other bit players.
You're right that Rovio is expecting to reach $1 million per month in Angry Birds revenues, but that's a future expectation, not current earnings. It's also worth noting that Angry Birds was an acclaimed smash hit before being ported to Android. That's why, in the near-term at least, you can expect most developers will try to strike it rich in 90% of the mobile app market, then port the hits over to Android, Ovi, and others for extra cash .

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