http://www.computerandvideogames.com/article.php?id=178794
Sony Computer Entertainment chief exec Kaz Hirai is "shooting for" turning over a profit from the PS3 in its next fiscal year, which start from April.
At the moment, Sony loses money on every PS3 that it sells. However, speaking at the CES show currently underway in Las Vegas, Hirai noted falling production costs and a strong software line-up as key factors to help SCE turn over a profit on the high-end console.
"The next fiscal year starts in April and if we can try to achieve that in the next fiscal year that would be a great thing. We are going through the budgets right now. That (profitability) is not a definite commitment, but that is what I would like to try to shoot for," said a confident Hirai.
Ongoing revisions made to the hardware, including the latest 40GB SKU, will help Sony achieve Hirai's aim. "Component costs are coming down, and the number of components ... we are seeing a reduction," said Hirai.
"The 40 gigabyte PlayStation 3 obviously has fewer components (than more powerful models), and uses less power, which means that components required to dissipate heat, for example, can be smaller, so there is some cost reduction there," he explained, according to Reuters.
Hopefully that means we'll be seeing more price drops later this year, too.
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Things sound good for SONY.
