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Sony probably doesn't care as much about the 360 as most people think. The only two reasons that PS3 behind it in total sales is because the latter had a head start and because of the price. Had it not been for either of those factors, the PS3 would probably be ahead at this point, or at least a lot closer to it.

Besides, even if the PS3 does catch up to and surpass the 360, what difference would it make? It would still be distant second behind the Wii, and distant fourth behind Sony's own PS2 if handhelds are included, and the difference in sales between the PS3 and 360 would be negligible at best anyway.

Sony is probably more worried about Nintendo than they are MS. Even at its worse, they've managed to have the PS3 keep pace with the 360 whether you align launches or look at sales of both since the launch of the PS3. The place where Sony really messed up was the price. That being said, they can easily remedy this by just redesigning the PS3 and releasing as the PS4 for next gen. The only place MS really poses a threat is NA(and even then, like I said, that's only because of the price) whereas Sony has to deal with Nintendo in all regions. A reasonably priced PS4 should be enough to keep MS at bay next gen. Sony has probably learned its lesson, which is that it should focus on gaming instead of using the Play Station to gain control of the living room as the market will reject such plans because they want an affordable machine that can play games. That being said, Nintendo is who they should be focusing on, not MS.




 

Consoles owned: Saturn, Dreamcast, PS1, PS2, PSP, DS, PS3