By using this site, you agree to our Privacy Policy and our Terms of Use. Close

You know what, a $299 MSRP is still doable, even with a touchscreen OLED display.

The Cowon S9 16GB video player uses an OLED touch screen display and it goes for $239. The 8GB version goes for $199. So clearly the display is not adding much more, if anything, to the manufacturing cost of the unit relative to other such devices.