I really don't care about the hate any company gets. If someone says something wrong about a company/console, I'll correct them.
But on the internet, it can be funny, or annoying if one is on a forum trying to have a reasonable discussion.
In the real world, I do have friends who blurt the usual crap that come from HD fanboys (key word: Fanboys), but I've yet to meet a true blind fanboy.
I've no allegiance to any company. They just make the games and hardware I want, and they get my money.
Rockstar: Announce Bully 2 already and make gamers proud!
Kojima: Come out with Project S already!