Brilliant.
A couple of other interesting tidbits-
Fredrik West, the company CEO, is up front talking through the history of the company, and the things people have said to me over the years. In 2001, people said hardcore was dying, but Europa Universalis 2 sold 250,000 copies. In 2003, he was told that the PC was dying, but since then the company’s revenue is up 1000%.
Other important stuff from Frederick Wester’s (CEO) quick opening talk: Paradox’s 2010 Gross Revenue 45% from previous year / profit up 300% year-over-year. Quoted Gamestop executive that said in 2008 that digital distribution was 10 years away, compared it to a quote from a European patent office that they were going to close because “everything has been invented.” Oh, and 70% of Paradox’s revenue is digital.
Fair dos to them, they've identified a niche and thoroughly exploited it. A lot of companies would kill for those sort of figures.
