New PS3 custom firmware bricking 60 GB consoles

[Wagram]

VGhippy said:

Ajescent said:

We're laughing at the individuals who opted to hack instead of keeping their machines untouched and then will probably have to buy a new one.

Or buy a 360 instead (or focus more on theirs if they already have one). This is a huge win for Microsoft finacially. I think being vindictive against individuals for using homebrew on their own consoles is strange enough, but it's stranger still when you see Sony fans cheering even though Sony as a company will be hit hard by this. But to each their own :P

How is Sony being hit hard by people being bricked by homebrew? ....and how does Microsoft benefit from that?