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Melissa said:

Seriously, what the hell? I know HDDVD vs. Blu Ray is a big topic this week, but what is it with all these sub-50 post members making near-identical posts along the lines of "Blu Ray is the future! Shut up!"

Am I the only person who sees this? What, are these people being paid off by Sony? If they were making decent arguments (i.e., *arguments*), it would be another story. If they were established posters with one-off bad posts, it would be another story. But no. It's people with less seniority than *me,* spamming up the forums with Blu Ray FUD.

You think Blu Ray is the better format? Fine. You're allowed your opinion. Don't be a dick about it, though. Am I against Blu Ray? Yeah. I think it's ridiculous for a generic product such as a media disc to be as heavily branded as Blu Ray is becoming. I'm not fond of HDDVD either, but they have the benefit of actually being generic at face value, even if they have brandings inherent in the disc. I think there are far too many industries nowadays which should be commodity-based, but end up branded because someone chooses to push their weight around and drive all the generics out of the market.

How the hell does somebody have a copyright on an industry standard when it's basically a turkey-shoot as to which format ends up standard? Think about that for a second.

What is best for the industry? GENERIC MEDIA STORAGE. Make a disc with more space, and build a basic drive which can read it, then let the industry make modifications from there. No special brands. No fancy bullcrap that makes my basic drive needlessly more expensive. No "close two doors to open a window" features.

Generic storage.

*That* is an industry standard.


Generic media storage?  What is this?  

Every storage medium has to be created by somebody, and that person(s) holds the patents, creates the logos, and makes the money.  It is the nature of a commercial product.  Was DVD "generic storage"?  Not at all.  It was made primarily by Toshiba, much like HD DVD. They weren't forced to advertise the logo so much because they could instead advertise the products capabilities vs those of VHS.  Really, DVD spread by word of mouth moreso than advertising.

The only reason the brands of HD DVD and Blu-Ray are more prevalent then those of formats past is because they are in direct competition with each other, and in battles such as this, marketing is key.