In actuality, it was all three, and Xbox's David Dennis was making the media rounds tonight to talk about it. "We're super pleased with the response we saw," Dennis said, "and we're just working hard to get supply back on the shelves and keep January and February on track as well." During the second half of the December, Dennis said Microsoft resorted to air shipping consoles in to meet customer demand.
"For us, the focus was trying to get as much on the shelves before that last push before Christmas. It's not cheap to do things like that but we've got a bunch of really smart MBAs to figure out the right balance when to shift back to our traditional process." That traditional process is the far more affordable, but far slower, ocean-based freight. It's not like there aren't any more Xboxes to go around, retailers will simply have "fewer than [they] normally would have."
