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disolitude on 13 January 2011
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shio said:
Slimebeast said:

Anyway, I don't believe Halo 3 to have had a $200 mill marketing budget and even $100 mill is far too much when I think about it. Calculated revenue for a Halo game (from Microsoft's perspective in 2007 before release) would have been roughly 10 million copies times $20 per copy = $200 mill, so a sane publisher wouldn't spend half of that on just marketing, no way.

So $50 mill (or less) is reasonable in my opinion. I'm just thinking out loud here now and rambling.

They seem to have reported a $200 million budget in advertisement (which doesn't seem farfetched, since Master Chief was all over the place, all over the world) but no doubt they meant to pull as many people as possible into buying Xbox 360s.

Even if they had lost money on Halo 3, they would still get humongous amount of new Xbox 360 costumers which probably bought the Gold membership right after, and we also know that Microsoft can afford to lose money to push their business.

Except no one reported anything officially.

There is 1 source which lists 200 million and 10 other, much more credible ones which list 30-40 million for advertising. I see how 200 million serves your "Crysis is more profitable than Halo 3 ZOMG"argument, but lets put bias aside.

Also, the quarter when Halo 3 came out was the first profitable quarter for MS gaming division, since Halo 2. http://www.gamespot.com/news/6181753.html

MS makes plenty of money with Halo and doesn't need to give it away for free by spending 200 million on advertising after spending 40 million on making it...