MS is facing tougher competition in several areas now

[Squilliam]

Darth Tigris said:

Squilliam said:

Hmm, I thought that the announcement of their Windows Media box, and their ARM Windows 8 / Phone 8 unifications whilst difficult could end up as potentially strong growth areas.

You're exactly right.  Those are major initiatives that prove they are not sitting pat.

And that's what I don't get about all of this doom and gloom talk.  As big and successful as MS has been and is, why would people think they would just sit back and let other companies take their bread and butter?  ALL of these companies are very competitive, none of them are going anywhere.

The issue is that when you're that big its hard to move the needle on profits/revenue. I mean oil companies struggle to increase profits without market expansion, which is what Microsoft has relied on.

Anyway when you're at near 100% market share, its easy for someone else to increase share by taking over a niche. On the other hand when you have near 100% share its also hard to increase it.