3DS isn't out yet and it already is the king!
No, I don't think PSP2 stands a chance to dethrone Nintendo in the handeld market. But! Sony must hurry up or Apple is going to take its place! Which place? Number two, of course. Which is not a bad thing. I mean, is good to be king, but in marketing you can still make a lot of money by not being the leader. You can have a hell of a great business by just being the alternative.
How? It is called repositioning
http://www.youtube.com/watch?v=DixFg-reeaw
The problem here is that don't think Sony is accepting the fact that the playstation brand is no longer the leader. Now the xbox brand is claiming the number 2 spot in home videogame console. (Well, yes, there is still room to fight for that spot)
But in the handheld market they have always presented PSP ignoring the huge shadow of Nintendo. They got to start by accepting that can't be the market share leader or be on the number one spot of the consumer's mind. But they got to fight to secure it's second place by repositioning Nintendo. They must be seen as the best and only alternative, the anti-3DS.
If they don't do that someone will. But I still think Sony has the best chance to secure that second profitable position if they play their cards right
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