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Darth Tigris said:

I loved the demo.  I haven't played yet (was broke when it released ... still broke now), but friends swear by it.  Anyway, my take?  Three things:

1) October 2010 was crowded with decent-to-great releases.  NBA 2K11, Medal of Honor, Vanquish, Castlevania: Lords of Shadow, Fallout: New Vegas and Fable III all come to mind but I'm probably missing some.  Those games went on to varying success (2K11, MoH, FNV & F3 great; Enslaved, Vanquish & CLoS not).

2) Reviews pegged it as a relatively short game with no replay value or multiplayer element.  That's code for a ton of gamers to either rent or wait until it drops to $20-30.

3) Marketing.  Wasn't much, but I'm sure that also kept project costs down.

That about sums it up, especially the October part. Stuff like Fable and Fallout overshadowed it not to mention TONS of other titles people wanted over it