It's weird, despite the vaunted $500m Kinect campaign, I saw just as many if not more tv ads for Move the past 3 month in America. GT5 ad circulation has been heavy too, comparable to Reach... I dunno, is Sony putting all their budget into the American market?
The wierdest thing this fall/holiday was the relative lack of Nintendo ads. There were some, but nothing really that heavily played except (bizarrely) Netflix on Wii and Golden Sun: Dark Dawn. :/