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disolitude on 09 January 2011
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Slimebeast said:
 

So you just made those $10 per game copy up? It's just your estimation.

What if it's just $3 per copy and they printed 8 million copies for the launch? That's only $24 million.

Pachter says printing a disc is 70 cent. http://www.gametrailers.com/video/christmas-special-pach-attack/708763  (at around 2 minutes) Conclusion: the whole package including shipping can't be many Dollars more.

So take $200 million and subtract $50 million (game development) and $24 (printing and shipping discs & package) and you get $126 million for marketing Call of Duty Modern Warfare 2.

Halo 3 was marketed in the same ballpark, thus it's over $50 million easily.

Let my draw out the thriumph card though (since you put so much faith in links lol):

 "While the $55 million spent on making Halo 3 pales into insignificance compared to the $200 million Microsoft reportedly spent on marketing the game."

http://gamer.blorge.com/2010/02/25/top-10-video-game-budgets-of-all-time/



That is the only link which cites halo marketting budget at 200 million and frankly the source isn't very credible. Thats the same link that Kotaku used as a source...again, no real proof or logic.

I've posted links from Joystiq and CBS claiming that total cost for Halo 3 including advertising was around 40-60 million. Also, bungie members have stated on Bungie boards that the game cost 30-40 million to make, so that article is even wrong with the $55 million dollar budget. Wrong wrong wrong...

Not to mention that 200 million advertising on Halo  doesn't add up because of the fact Microsofts marketting budget as a whole company was 800 million. Im sure 1/4 of that went on Halo.

As far as disc printing and shipping and all that stuff, all we have is estimations. I know that disc printing is cheap but packaging and shipping is more than you think. Activision had to ship 3 versions of the game (3 different manuals and boxes all those different versions like the prestige edition) to 1000s of retailers across the world. That definetly costs a pretty penny. Not to mention that they sold over 10 million copies of the game across all platforms in a month where halo 3 sold around 5 on xbox only. All that most likely has to be accounted for in the launch budget...