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Slimebeast said:
disolitude said:
shio said:
 

$6.4 million lol, that would mean that nearly all AAA games had a bigger marketing budget than Halo 3....

It's a $200 million marketing budget that Halo 3 had. It seems that you're too quick to forget about Master Chief being plastered in dozens of millions of energy drinks and sodas, prime time TV spots, all the major websites, etc... and this was in a global scale.


Do you not understand logic or reason? 200 out of 800 million microsoft spent in 2007 went to halo 3?Ok there...

Look, I work in the advertising industry, I know what 200 million gets you. Its implausable to spend 200 million in a month span on a product like Halo...there is not enough inventory to fit this kind of advertising surge take over in such a short amount of time. Ford wants their billboards and commercials, as does Nike and Coca Cola.

6.4 million is a very conservative estimate but there is no way in hell they could spend more than 30 million on Halo 3 advertising, including all commercials production and advertising.

lol, what are you smoking disolitude?

Halo 3 advertising cost more than $50 million, it's guaranteed*. And I wouldnt be surprised if it was over $100 mill.

* As a reference, MW2 advertising cost $200 million and Halo 3 at that point (in 2007) was as big of a franchise as Call of Duty was in 2009 with Modern Warfare 1.

Im not smoking anything, just pasting links that im finding which claim Halo 3 advertising was, 6.5 mil, 10 mil or 40 mil.

ITs you guys that are smoking something as you're not pasting any links to any of your clims and just pulling numbers out of your ass.

MW2 advertising didn't cost 200mil btw. 200 mil was the budget for the whole game including development, disk printing, distribution and advertising/marketting.

Game was 40-50 mil to develop. They printed at least 10 million (if not more) copies of the game across all platforms. Lets say 10 dollars per copy of raw materials for manual, disk and case and shipping (its prolly more)...thats another 100 million. So advertising and marketting was around 50 mil. Not 200 million lol...

http://ve3d.ign.com/articles/news/51534/Modern-Warfare-2-Cost-200-Million-Hidden-Game-Modes-Unlocked-On-PC

I never said that i know Halo 3 advertising nudget, jsut pasting links dude. Links are key