RVDondaPC said:
goforgold said:
RolStoppable said:
A price drop and more importantly, some original games that actually matter to the casual mainstream audience that made Nintendo and now Xbox so successful.
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^^THIS^^
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They have the games, Singstar, Eyepet, Little big planet, Mod Nation Racer, Ratchet and Clank, Buzz, Sports Champions, many PSN games and third party ones as well. The problem is their console isn't price pointed for the casual market and they have failed to position their brand as a casual system. Their marketing is unfocused. They try to be all things to all people and that is one of their strengths in providing well rounded products but it is also their Achilles heel. Even the price point for the games, Wii games are priced at $10 cheaper on average. That shows that the Wii is set up to attack a target market and they are focused on going after it. Even if a casual game comes out on the PS3 and it's $40 people might just assume it's $60 because that's how much other PS3 games cost when they come out so they wont even bother to register on their radar. If a game comes out on the Wii they will know it's $50 most likely or less. Sony obviously can't lower the price of all their games but it's one of the many problems that Sony faces to try and brand themselves as a console for casual gamers.
The Move could be a great platform that casuals would love. But the problem is from a marketing stand point it almost creates more problems than it solves for casual gamers because it's on the surface similarities to the Nintendo Wii. If someone sees a 30 second commercial for the Move it's almost impossible not to think, either that it's a cheap Wii imitation or that it is infact a Wii commercial if they don't catch the ending. Kinect obviously doesn't have that problem and they almost have the same novelty excitement in their commercials as the Wii did when it came out which is great from a marketing stand point to sell to casuals. MS does however have many of the similar problems that Sony faces such as the price point of games and such.
Sony's problem is not product. Sony's problem is lack of information in the marketplace and brand positioning.
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