Squilliam said:
No, the marketing campaign included live demonstration. So many of the people who bought it week 1 tried it weeks previous to that. If it takes all of a week for a game to turn from hyped into flop because word of mouth travels even quicker with Facebook, txting, email etc today then it would have taken all of a week for Kinect to flop. The rest of the sales beyond the first week given the first week sales were a combination of hype/tried it can be considered educated purchases. Quite frankly the number of people who just bought it because it was on TV is so small as to be not worth talking about. |
I know and was considering that part of the "massive advertising campaign". This is why Wii did so well out of the gate and MS did a remarkable job recreating that mass consumer sensation through these types of actions.
However, I still think that the Nov/Dec sales were predominately due to this advertising campaign and it will be Jan and onward that will see continued momentum predominately from word of mouth and Kinect parties similar to what Wii did.
