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Kinect's success is not that tied to the marketing campaign as most of ya'll think imo. It has to do with the followin I wrote back in September: 

One person I met was a mature lady who dropped in to have a look at the device with her daughter and grandson, having watched me and my son make a fool of ourselves during Dance Central, she then got her daughter up and danced away with no problems whatsoever and seemed to have a great time doing so.

1) So, wait: everybody can play;

When I later asked if they would be ordering the device they told me “before we attended we had no idea what Kinect was, but now we will be ordering it straight away and also recommending friends do so too.” The grandson? Well he never even got to play.

2) If people get to play it, they love it;

3) And they love to share their Kinect experience with their friends;

Before our conversation ended I explained PlayStation will also receive a motion device soon and I asked if that is something she would consider, however she told me although her Grandson did have a PS3, she would rather order Kinect as being without a controller is a big draw.

4) The target market is willing to switch their current trusted brand (Playstation 3)for something new (in this case Xbox 360 Kinect);

This was a similar scenario for nearly everyone I spoke to, most of whom hadn’t seen the device before but had been converted almost immediately after playing it.

5a) There will be a buzz around Kinect, fueled by those who tried.

5b) Microsoft knows that people need to experience it, so they put demo pods everywhere and let the product sell itself.



Everything you ever wanted to know about Kinect is right HERE