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I sincerely thank you.

You raise a good point, but the company names are simply used conceptually.  So, it's very straight-forwardly: "what comes to mind when you hear [Company X]?".  If it's strictly the games, that's fine.  If it's the users, the corporate practices, the marketing, the sales, or any combination there of -- that's fine too. There's really no wrong answers. =)

 

Again, much appreciated!