Crysis Sold 3+ Million!

[HappySqurriel]

I don't know what Halo 3's marketing budget was, but it was certainly much larger than $6.4 Million worldwide ... When it was first released there were (very) popular shows at prime time that had several Halo 3 spots in an hour, where each of these spots would cost between $500,000 and $1,000,000. I wouldn't be surprised if Halo 3's marketing budget was only $6.4 Million in a country like Canada, but there is no way that is a worldwide number.

Many games do have marketing budgets below $10,000,000 but the only national television marketing they get is sporadic spots on small cable networks (Spike for example) in off peak hours; because of how expensive television marketing is.