Crysis Sold 3+ Million!

[shio]

disolitude said:

shio said:

 

$6.4 million lol, that would mean that nearly all AAA games had a bigger marketing budget than Halo 3....

It's a $200 million marketing budget that Halo 3 had. It seems that you're too quick to forget about Master Chief being plastered in dozens of millions of energy drinks and sodas, prime time TV spots, all the major websites, etc... and this was in a global scale.

Do you not understand logic or reason? 200 out of 800 million microsoft spent in 2007 went to halo 3?Ok there...

Look, I work in the advertising industry, I know what 200 million gets you. Its implausable to spend 200 million in a month span on a product like Halo...there is not enough inventory to fit this kind of advertising surge take over in such a short amount of time. Ford wants their billboards and commercials, as does Nike and Coca Cola.

6.4 million is a very conservative estimate but there is no way in hell they could spend more than 30 million on Halo 3 advertising, including all commercials production and advertising.

Huh?! Microsoft has enough money to that everything they want to. It's the same as Microsoft spending $500 million on a doomed product like Windows Phone 7 last year.

Microsoft reportedly spent $200 million on Halo 3 because they could, and believed to still turn a profit. Besides, they were also trying to get people to buy the X360.

Also, you say you work in the advertising industry, but the fact that you actually believed that Halo 3 had a laughable $6.4 million budget makes me doubt your claims. Hell, even the first S.T.A.L.K.E.R. game had a marketing budget as big as that, and both the game and developers were still pretty much unknown then.