disolitude said:
But then it lists 200 million...for advertising?? hhahaa lol... 200 million? Who came up with that number? I want to laugh at his face. I can't find the 2007 data but here is 2008 advertising spend data. http://adage.com/marketertrees09/ Microsoft spent 800 million advertising in 2008. As advertising budgets don't change much year to year, does anyone really think MS would spend 1/4 of its entre advertising budget on Halo 3...hell even xbox? A business which brings in like 1/50th of their total revenue... Lets be serious. Here are few resonable estimates for halo 3 advertising budget btw...6.5 mil. http://www.gamesthirst.com/2010/08/24/halo-reachs-advertising-budget-is-microsofts-biggest-ever/ http://www.joystiq.com/2010/08/23/halo-reach-marketing-campaign-flexes-giant-robo-arm/ |
$6.4 million lol, that would mean that nearly all AAA games had a bigger marketing budget than Halo 3....
It's a $200 million marketing budget that Halo 3 had. It seems that you're too quick to forget about Master Chief being plastered in dozens of millions of energy drinks and sodas, prime time TV spots, all the major websites, etc... and this was in a global scale.







