Foamer said:
Says $55 million with a $200 million marketing budget here- http://kotaku.com/5479819/report-the-ten-most-expensive-video-game-budgets-apparently-are |
I don't understand...the article says they spent 55 million on the game, sure...a little far fetched considering Bungie members on the Bingie website forum have confirmed the 30-40 million dollar budget for development...but ok, I can buy that.
But then it lists 200 million...for advertising?? hhahaa lol... 200 million? Who came up with that number? I want to laugh at his face.
I can't find the 2007 data but here is 2008 advertising spend data.
http://adage.com/marketertrees09/
Microsoft spent 800 million advertising in 2008. As advertising budgets don't change much year to year, does anyone really think MS would spend 1/4 of its entre advertising budget on Halo 3...hell even xbox? A business which brings in like 1/50th of their total revenue... Lets be serious.
Here are few resonable estimates for halo 3 advertising budget btw...6.5 mil.
http://www.gamesthirst.com/2010/08/24/halo-reachs-advertising-budget-is-microsofts-biggest-ever/
http://www.joystiq.com/2010/08/23/halo-reach-marketing-campaign-flexes-giant-robo-arm/







