Sell to the mainstream
In America almost only "hardcore" gamers buy it whereas the Wii and 360 have hit mainstream appeal. I pretty much never at work see moms and older aged people coming in and buying PS3's. Its either 360's or Wii's for pretty much all of them.
The fact is that Sony has completely shot themselves in the foot this entire gen and while they have made an excellent core gaming machine they have failed to really catch the attention of more casual gamers in North America like the other systems have.







