If Activision has committed any sin (if you can call it that), it's that it doesn't use the security of its major franchises to take gambles on smaller, more innovative games. Activision could father a whole new movement of exciting games, knowing it will continue to make billions off Call of Duty and World of Warcraft. But instead, Activision seems to be eager to find the next Call of Duty.
This is what I've been saying for the longest time is THE biggest problem with Activision. For the record, what the article missed was what would be evil for THE GAMING INDUSTRY not in general. To me, it would be mortgaging the future of the industry to just get rich now. And that is exactly what Activision is doing, because they're burying franchises and genres instead of nurturing the future of the industry. Its a short sighted business plan, but with the cut-and-run mentality of a lot of successful execs, it doesn't surprise.
