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Aiddon said:

yeesh, how long until THIS franchise is milked to the point of utter oblivion like Guitar Hero and Tony Hawk?

It's Activision's M.O.  While they could be using the huge profits of CoD to fund smaller, riskier projects that help grow the industry and developers, they just milk profitable franchises until they kill a genre (see skating and music games).  They probably won't kill the FPS, but they'll give it their all to take out modern day ones . . .